Free White Paper: The Advanced Guide to Improving Quality Score
Did You Know?
Quality Score is the secret sauce in Google AdWords. It plays an important role in nearly everything advertisers care about: when ads run, how ads rank, and what ads cost-per-click. Understanding it is a competitive advantage and money saver.
Fill out the form to get your free copy.
Do You Know Enough About Quality Score?
Get your free copy of The Advanced Guide to Improving Quality Score and you’ll learn about 4 key topics:
Quality Score is exactly as important as your bid. For every drop in Quality Score, or low Quality Score that isn't improved, your only option to stay competitive is to increase your bid.
Fill out the form to get your free copy of the white paper to learn cost-saving tactics.
- Increasing your Quality Score from 7 to 10 can reduce your CPCs by 30%
- Your landing page can only hurt your Quality Score, not help it
- A low Quality Score can prevent your ad from appearing for many searches where it might have been displayed
- If you delete a keyword and add it back later or in another ad group, the Quality Score history applies
Quality Score is the secret sauce in Google AdWords. It plays an important role in nearly everything advertisers care about: when ads run, how ads rank, and what ads cost-per-click. Understanding it is a competitive advantage and money saver.
Fill out the form to get your free copy.
Do You Know Enough About Quality Score?
Get your free copy of The Advanced Guide to Improving Quality Score and you’ll learn about 4 key topics:
- Quality Score Defined
- The Value of Quality Score
- Separating Quality Score Myth From Fact
- Tactical Steps to Improve Your Quality Score
Quality Score is exactly as important as your bid. For every drop in Quality Score, or low Quality Score that isn't improved, your only option to stay competitive is to increase your bid.
Fill out the form to get your free copy of the white paper to learn cost-saving tactics.
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© 1999-2011 Channel Intelligence, Inc. All rights reserved. All other marks are the property of their respective owners.
© 1999-2011 Channel Intelligence, Inc. All rights reserved. All other marks are the property of their respective owners.
About The Author
Craig Danuloff is the Founder and President of ClickEquations. He has written and spoken on paid search marketing, most recently at Search Marketing Expo (SMX) West in the Quality Score and Text Ad sessions. Craig has written over 2 dozen books, been profiled in Forbes magazine, featured on CNBC and founded iCat, one of the first ecommerce software companies.
ClickEquations is the first intelligent paid search platform that helps large advertisers and agencies manage complex search campaigns more effectively and efficiently.
ClickEquations is the first intelligent paid search platform that helps large advertisers and agencies manage complex search campaigns more effectively and efficiently.
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